https://docs.google.com/spreadsheets/d/1H7kmrPW6krSKFVVH8-s81SULvpOMJhD3sc4NCFADFIo/edit?usp=sharingThis is the master page for our Marketing/Web Manual. The resources and SOPs below should be used any time that Marketing/Web jobs need to be covered, whether by someone filling in for the position or when training someone who is not familiar with these procedures.
Resources
- Marketing/Web Accounts and Passwords — This will give you access to any accounts used by Marketing/Web, passwords are updated regularly as required.
- Marketing Plan for Silver Surfer
- BigCommerce Support Pin — 261043 (you will need this if you ever run into issues with BigCommerce that cannot be solved internally)
- Live Chat Support — Click “Help” at the bottom of the sidebar menu and then click “Live Chat Online“
- Phone Support — (888) 699-8911
- Email Support
- Elev8 Problems Form — If you need help with anything internally, submit a request to this form. If the issue is urgent submit the form AND THEN go ask Steve or Adam. This form helps us to know what issues need to be documented on the Knowledge Database.
Standard Operating Procedures
Managing Tasks
Out of Stock Notifications / Removing Products
- Marking Custom Glass as Sold (Non-Consigment)
- Retrieving Sold Custom Glass From the Retail Stores
- Removing Out of Stock Color Variants From Elev8 Glass/Elev8 Distribution Products.
- Removing Glass From Big C (when it sells from the shops or wholesale — this version is old, you should use the Marking Custom Glass as Sold (Non-Consignment) procedure linked above instead.)
Adding New Products
- Adding New Elev8 Glass/Elev8 Distribution/Elev8 Vaporizers Products
- Adding New Elev8 Premier One-Offs for Elev8 Distribution
- Adding New Elev8 Premier Consignment Glass (COLAB SKUs)
- Adding New Outside Artist Glass (High End Glass for Retail Shops)
- Adding Items to Big C
- Adding New Products to Elev8.One (when needed)
Updating Existing Products
- Bulk Edit Procedures for Existing Products
- Product Standards (Descriptions and Meta Info)
- Taking inventory of glass at locations
- Server 500 Error
- How to add information to products in the grey information bar
Managing Consignment Glass (COLAB SKUs)
Taking Product Photos
Promotions and Sales
- How to Set Up a New Promotion
- How to Make Coupon Codes
- Sending out Newsletters in Spring Bot
YouTube
- Writing YouTube Descriptions
- Uploading New Videos to YouTube
- Producing Elev8 at 8
- Making Function Videos with Kine Master (we are using Power Director for this now, the article needs to be updated)
- Video Folder
Social Media
- Making Videos for Social Media (Reels vs YouTube videos)
- Social Media Marketing
- Instagram/Facebook Posting Guidelines
- Downloading Customer Calls for Marketing Purposes.
Elev8 University
- Checking Student Completion and Sending Certificates of Completion
- Updating Elev8 University Courses
Elev8 Ambassador
- Updating Elev8 Ambassador Spreadsheet
Blogs
- Writing Blogs and Posting Blogs Written by Others (the essential processes that have to be done for every blog – writing/editing the text, adding links, adding images, making and adding the thumbnail image, and author)