How to make a function video:
1. Using the Function Video Stage upstairs (polished metal table) film all clips that you will need. Get a clip with at least one full rotation on the turntable (landscape mode), one clip panning upwards from the bottom of the rig to the top (do this one in portrait mode), and one slo-mo video (recommend 1080p 120fps if using an iPhone, the 720p 240fps syncs poorly with the lights causing visible flickering on the video). Snap close-up stills of the rig in both landscape and portrait mode.
2. Start a new project in KineMaster and set the project aspect ratio to 1:1 (square video).
3. Import and arrange the clips and stills on the timeline in Kinemaster, using transitions between each, and use lots of “pan/zoom” motion to keep things interesting. Aim for a length of 50 seconds. Make sure each video clip is muted via the “speed” option in KineMaster.
Add the Elev8 Glass Gallery logo animation at the end of the sequence and trim the blackspace at the end of that clip, your full video should now be approximately 60 seconds long and with no audio.
4. Export the 1:1 (square) video, this is the raw video from which we will derive our Instagram Reel and YouTube videos. To turn the square video into an Instagram Reel:
1. Start a new project in KineMaster and set the project aspect ratio to 9:16 (portrait mode).
2. Import the raw 1:1 (square) function video into the project timeline.
3. Using the “pan/zoom” function with the beginning+ending locked together, zoom in on the square video until it fills the entire 9:16 frame. Zoom in just enough so that the top and bottom of the video are completely in frame, we don’t want any black edges on the top or bottom. Center this as perfectly as you can.
4. Record a voice over using the “record” function in KineMaster. Once the voice over is recorded you’ll have to add it to the project timeline.
5. Export the finished 9:16 (portrait) video. 6. Post the 9:16 (portrait) video to Instagram as a Reel, add background music using a track that Instagram has available and then mix the volume levels so that the voice-over stands out but without drowing out the background music. Remember to write a good description and use no more than 8 relevant hashtags. To turn the square video into a YouTube video:
1. Start a new project in KineMaster and set the project aspect ratio to 4:3 (landscape mode).
2. Import the raw 1:1 (square) function video into the project timeline.
3. Using the “pan/zoom” function with the beginning+ending locked together, zoom in on the square video until it fills the entire 4:3 frame. Zoom in just enough so that the left and right edges of the video are completely in frame, we don’t want any black edges on the left or right side. Center this as perfectly as you can.
4. Import one of the audio tracks that is approved for use in function videos from the Shared Google Drive folder. Add it to the timeline. 5. Go to the Audio tab in the project settings page, enable Audio Fade-In and set the time to 1.00s. Enable Audio Fade-Out and set the time to 2.00s.
6. Go to the Video tab in the project settings page, enable Video Fade-In and set the time 1.00s. Enable Video Fade-Out and set the time 2.00s.
7. Export the finished 4:3 (landscape mode) video.
8. Upload the 4:3 (landscape mode) video to YouTube with a proper title and a short description.