what was the moment you knew SSV was going to be your brand? how did it feal to make something like a surfer, and what was the plan in early marketing years?

The brand has been ever evolving and is now Elev8.  The SSV was born naturally from the earth around.  Using parts in the environment and experiences in life created the Surfer.  The Surfer has been a joyous time and a time of self-reflection when times go bad.  The Surfer is still the best vape on earth for the money.