Marketing/Web Manual — Daily Marketing Schedule Example

This is a generalized schedule with suggested time usage, this is not a strict itinerary as Marketing/Web must adapt to whatever situations are presented day-to-day. Marketing/Web should try to touch on as many of these areas as possible each day to ensure that all of these tasks are being moved forward. You may also be pulled into various tasks for Production or Shipping throughout the day, so on those days you will need to prioritize the more important tasks like removing sold glass from the website, etc. If your time for marketing tasks is limited, find the ‘biggest rocks’ that will have the most impact for the company. 

  • 8:00-9:00am — OOS Notifications and Emails (making adjustments to website as needed)
  • 9:00-9:30am — Instagram (Bingo, messages and comments, posting Reels, etc)
  • 9:30-10:00am — YouTube (improving descriptions, making edits)
  • 10:00-11:00am — New Products
  • 11:00-12:00pm — MARKETING (BigCommerce SEO, meta descriptions)
  • 12:00pm-1:00pm — LUNCH
  • 1:00-2:00pm — MARKETING (Dub Saq, Simply Soluble, Ambassador, newsletters, etc.)
  • 2:00-3:00pm — MARKETING (Focus on videos – ideas, supplies, editing)
  • 3:00-4:00pm — MARKETING (Send out Elev8 University Certificates and make lesson edits)*
  • 4:00-5:00pm — Final hour (end of day tasks, emails, last minute fixes, etc.)

*This time can also be used for additional video-related tasks if needed.

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Which of our products are sold as kits which we pre-assemble at the warehouse?

The following is a list of products which are currently being pre-assembled as kits by our production team. This list can be updated as needed:

Should prebuilt kits have pick lists for each item in the kit?

In the case of products which are kits that we prebuild and stock as built kits, we should not have pick lists for each item in the kit. For a lot of our other products that have multiple items included (vaporizers, etc) we will have ‘pick lists’ for each item because the products have to be picked and scanned by whoever is building the order. In the case of kits like the Essential Oil Kit or Baller Series Conversion Kit, however, we build these kits in advance and pick the entire kit when it comes up on an order. For this reason we shouldn’t have ‘pick lists’ for each item in the kit because it will not work with our workflow, it would require the picker to scan multiple QR codes despite the fact that the picker is not actually picking those individual items. Instead, when a picker grabs a kit like an Essential Oil Kit they only scan a single QR code which covers the entire kit.

How do I add clickable email address links to text on BigC or any of our other websites?

If you want to add a clickable email address to any body of text on (BigC) or any of our other websites, then you will need to use HTML5’s “mailto:” function. This creates an email link that, when clicked, will open the user’s default email app. The function will take the user to a new blank email with the target recipient address already filled in.

BigCommerce has the ‘mailto:’ function integrated into its ‘Link’ menu when using the WYSIWYG editor, but it’s not immediately obvious how to use it. Here’s how you can create a clickable link in BigCommerce’s WYSIWYG:

  1. Highlight the email address that you want to turn into a clickable link.
  2. Click the ‘Insert/Edit Link’ icon on the editor menu. It looks like a small section of a chain. Wait for the Insert/Edit Link menu to open (it takes a while sometimes).
  3. In the Link URL field, type “mailto:” (remove the quotation marks and replace ‘’ with the actual email address you are using).
  4. Click the ‘Insert’ button at the bottom-left corner of the popup window.
  5. Click ‘Save’ at the bottom-right corner of the Edit a Product page.

This essentially works the same way on WordPress. If all else fails, you can also just use the following HTML code to accomplish the same thing (don’t remove the quotation marks from this though!):

<a href=””></a>

Note that you don’t necessarily have to write out the email address in the link. You could add an email hyperlink to a piece of text that says “Click here to email us!” but it’s considered good practice to write out the email address as well because ‘mailto:’ can be buggy on some devices, and some users would prefer to copy and paste the address which they cannot do if we only provide a link that says ‘Click here to email us!”.

If done correctly, you should end up with a link that looks something like this:

And if you click the link you should be taken to something like this:


Can I purchase any vaporizer components that are not listed on

We have tried to make all of the replacement parts for our vaporizers available for sale on our website, but in reality there are some small parts for units like the SideKick which we do not offer for sale directly, usually because we do not have a stock of extras for that part. But, if you need a part and it’s not on our website, call us at 719-570-9928 and we can likely help you get a replacement for the part that you need!